BUILDING THE FUTURE · EST. 2018

Time to Build.

JOHN_FIGUEIREDO.exe
// FOUNDER.

I grew SISU from zero to $101M ARR and a $100M exit. Shipped an AI tutor to a million students in 180 countries. Today I live in the Sierra foothills running a real estate portfolio and incubating the next generation of companies.

John Figueiredo, founder of SISU Extracts, Plaito, and SISU Ventures
STATUS BUILDING
$101M
ARR built at SISU
$100M
Exit, $1B txn
1M+
Plaito downloads
180
Countries reached
VENTURES — WHAT I'VE BUILT

The work.

THE ARC — A LIFE IN MOTION

From a small town
to nine figures.

EARLY

Northern California

Small rural town. Family ran video stores for 30 years. Top-15 in the country in distance running.

2010s

Driving limos · sleeping in one

Airbnb-ing my apartment, managing a 16-unit building, then self-taught engineering at Gopago · Byliner · Goodshop · Teespring sr eng manager.

2017

Founded SISU Extracts

$0 to $101M ARR with farmers in the hills my family has known for decades.

2022

$100M exit, $1B transaction

Acquired with Jay-Z as Chief Visionary Officer. SISU is now employee-owned.

2022

Plaito · 1M downloads

AI tutor in 180 countries, 40 languages. The business failed; the mission didn't.

NOW

Sierra foothills · family

Lifestyle business by design. Managing the real estate portfolio, incubating and investing in new companies, with my wife and two sons — the reason any of it matters.

LET'S BUILD

The next chapter is
still unwritten.

Building, investing, or just want to talk education and compounding? My inbox is open.

Get in touch →